For Barbara Nixon’s Intro to Public Relations Class, we were asked to watch a video about Seth Godin, the author of the book “Tribes.” You can find the video here: http://blog.mixergy.com/seth-godin-tribe/.
The film started with Godin discussing how corporations used to advertise by literally bugging and instilling a message into the consumers mind to get them to buy a product.
Today we discussed the first step in the R.A.C.E. model, research. Research is very important in all aspects of business, but especially in the world of public relations. Research is an essential part of the entire process. It is the way to address the problem, find the appropriate solutions and information, and figure out how the research will be used.
I was asked to compile my personal top ten tips for getting a job as a part of my Intro to PR class, so here it goes…(in no particular order because I believe they are all equally important).