As most of you probably know last Wednesday Veteran Sea World trainer Dawn Brancheau, 40, was killed by the killer whale Tilikum in front of a horrified audience.
Sea world continued shows the next day, but after making world news coverage because of the incident, the Orlando based attraction quicly saw themselves faced with a PR disaster.
SeaWorld has halted Shamu shows at the Orlando theme park and at sister parks in San Antonio and San Diego while it reviews the death.
In an article written by member of the Associated Press, steps are listed of possible actions Sea World can make in order to counteract this disater. Sea World officials stummbled in the first press conference after the incident saying that Brancheau had drowned and was not killed by one of the wales. They later spoke again, correcting themselves and saying how Brancheau had been drugged down into the water by her ponytail after Tilikum grabbed her.
One interesting point that was brought up in the article was that this incident may in fact help attendance, when it comes to the younger demographic.
Larry L. Smith, president of the Institute for Crisis Management, in Louisville, Ky. said that “It’s not going to draw families necessarily or older people who would typically visit there, but there is an age group that gets excited about the risks and the potential for drama and it may attract some of those folks.”
To read the entire AP story click here.