Podcasting can be very beneficial for PR firms and other companies. It provides companies the opportunity to outreach to it’s consumers and the general public, giving them an in-depth look at current news within the company. Podcasting can also prove to be beneficial when PR firms are dealing with crisis management. For example, companies like Toyota and Sea World, who are both facing PR crises, can use podcasting as a way to broadcast their voice to their customers and concerned citizens. They can address the problems they are facing as well as offer solutions and assure the public that they are doing everything they can to correct the problem or crisis.
Aside from businesses, podcasting can be a great tool and resource for students. Students who listen to various podcasts can stay up-to-date and educated about what is going on in the world as well as keep informed with different businesses and PR firms. PR students can especially utilize podcasts, as there are numerous podcasts out there that focus on PR objectives and practices. Two PR podcasts that I personally found interesting are Inside PR and Strategic Public Relations. I suggest that PR students as well as anyone in the PR industry check these podcasts out.
Finally, shownotes, which are a list of points that are addressed during a podcast, are very important, because they provide an information breakdown where listeners can either follow along or check back to see the recap of anything they may have missed or are unclear about.
Here is a video I found that explains how to create your own podcast:
And here is another video about casting. It may not be very useful, but it is certainly entertaining: