Category Archives: Assignments
After listening to “Social Media: Friend or Foe?” I began to put in perspective some things that I previously knew and a few things that I didn’t know about social media. For example, I had been aware about the benefits of social media when it comes to businesses, i.e. outreach to consumers, interactivity, easier marketing techniques, etc. However with these conveniences and advantages comes implications. For example when a company does something good or wants to promote a new product or service, social media can be very beneficial, however when a company has a PR crisis, social media might prove to be more of a disadvantage.
For example, Toyota and their PR crisis with the massive recall on several of their vehicles. This was a big enough PR disaster, but because of social media and Web 2.0 technologies, it was easier than ever to spread this bad publicity. SItes like Facebook saw groups that called the auto company out for producing unsafe cars, Youtube videos showed upset customers and numerous blogs allowed Toyota owners and critics to criticize the company for acting irresponsibly and slandering their name.
Another case that has developed as of late that can be credited to this is the PR disaster of Sea World. After one of the killer whales killed a Sea World Orlando trainer, Sea World quickly tried to calm down concerned patrons and past and future guests. However, once again because of social media, there was just as much negative publicity about Sea World than there was positive publicity done by Sea World themselves, in order to restore their good name.
Another point that was addressed in this podcast was the effect of social media in the workplace. Employees neglecting work to check their Facebook accounts or surf Youtube for funny videos is becoming an ongoing problem for employers.
The key to this dilemma of how to utilize social media as a beneficial tool and not as a negative entity, is to hold conversation internally and externally and keep an open mind when it comes to social media, because when all is said and done, there is more positives when it come to social media than negatives.
I have to admit, the last time I have checked Twitter before this “48 hours of Twitter” assignment was the last time we had an assignment dealing with this particular social networking site. It is not because I do not see the use of Twitter, I do and I meant all of the positive things I said in my first post. The Truth is, that I am just so busy in my daily life, that I don’t have time, generally, to update my Twitter constantly. Also, I tend to use Facebook, which has a similar feature for updating your status to let your friends know what your doing or thinking.
So for this assignment, for my Intro to Public Relations class, I was asked to start using Twitter again and blog about my experience.
For this assignment, we were asked to find a public relations professional and interview them. I immediately knew that I would choose my aunt Lorraine Hanie. She is recently retired, but spent over 15 years as the public relations consultant and human resources manager at Northeast Georgia Medical Center in Gainesville, Ga.
For this assignment in Barbara Nixon’s Intro to Public Relations class I was to choose a PR related podcast and analyze and critique it. I chose Social Media Throwdown, a podcast dedicated to taking in-depth looks at specific issues in the mass media market. For this episode, the show took a look at personal branding and if there is such a thing or if it is just a cottage industry in search of a market.
For this episode, Hajj Flemings, the author of The Brand YU Life and Geoff Livingston the CEO of Livingston Communications stopped by to share their thoughts and opinions.
Hajj Flemings discussed how personal branding is all about character and it is difficult to be something your not. He also mentioned how personal branding is a largely a product of the new convergence of media to a more high-tech platform with the expansive use of the internet as a media source. He discussed how it is more important now than ever to establish yourself online.
For Barbara Nixon’s Intro to Public Relations Class, we were asked to watch a video about Seth Godin, the author of the book “Tribes.” You can find the video here: http://blog.mixergy.com/seth-godin-tribe/.
The film started with Godin discussing how corporations used to advertise by literally bugging and instilling a message into the consumers mind to get them to buy a product.