Today we discussed the first step in the R.A.C.E. model, research. Research is very important in all aspects of business, but especially in the world of public relations. Research is an essential part of the entire process. It is the way to address the problem, find the appropriate solutions and information, and figure out how the research will be used.
Category Archives: Responses
My era that I chose was Public Relations as an evolving practice. I chose this era because it interested me the most out of the ones available for us to choose from. It was interesting to me because it is the era of PR that we are in today. Everything in today’s time revolves around technology and the advancement of technology has revolutionized the PR business.