Podcasting can be very beneficial for PR firms and other companies. It provides companies the opportunity to outreach to it’s consumers and the general public, giving them an in-depth look at current news within the company. Podcasting can also prove to be beneficial when PR firms are dealing with crisis management. For example, companies like Toyota and Sea World, who are both facing PR crises, can use podcasting as a way to broadcast their voice to their customers and concerned citizens. They can address the problems they are facing as well as offer solutions and assure the public that they are doing everything they can to correct the problem or crisis.
Aside from businesses, podcasting can be a great tool and resource for students. Students who listen to various podcasts can stay up-to-date and educated about what is going on in the world as well as keep informed with different businesses and PR firms. PR students can especially utilize podcasts, as there are numerous podcasts out there that focus on PR objectives and practices. Two PR podcasts that I personally found interesting are Inside PR and Strategic Public Relations. I suggest that PR students as well as anyone in the PR industry check these podcasts out.
Finally, shownotes, which are a list of points that are addressed during a podcast, are very important, because they provide an information breakdown where listeners can either follow along or check back to see the recap of anything they may have missed or are unclear about.
Here is a video I found that explains how to create your own podcast:
And here is another video about casting. It may not be very useful, but it is certainly entertaining:
Foursquare is a website that tracks users by using social media technologies. In a way, it is a way to consolidate all of the social media sites out there. This a new version of social media that has never been done before, because whereas sites like Facebook can show where you are only if you put it in your status update, Foursquare allows users (using mobile technology) to show where you are at and allows users to connect locally with friends as well as give them the ability to meet new people.
For example, someone who has foursquare on their smart phone (iPhone, Droid, Blackberry, etc.) can use the app to track where they are and different businesses that they frequent. Now even people without smart phones can use this app by utilizing SMS shortcut code technologies. When users arrive at a destination, they can “check-in” to Foursquare and let all of their online friends know where they are. The Foursquare website says to think of it as an “urban mix tape,” where users can compile lists of things they like to do and places they like to go and share that with their friends. Furthermore, the more times you “check-in,” can earn you “awards” like badges and the ability to become the mayor.
What’s the mayor in Foursquare terms?
To become the mayor, means that you frequent a certain place more than all of your other friends (at least as far as Foursquare knows). This can earn you special benefits as some businesses give special deals to a “mayor” of their shop or restaurant.
The benefits that this can have on businesses are obvious, as it will provide a “competition” between friends and in turn gain business for companies. However, this new social media technology brings concerns for individuals.
For example, it could be dangerous for people to “broadcast” where they are or where they are going to be. With other social networking sites, like Facebook and Twitter, you have the choice of whether or not you want people to know where you are, but the whole point of Foursquare is to track where you are.
This could turn out to be very dangerous and will be something to keep an eye out for in the future as this site and other sites like it continue to grow in popularity.
Yahoo and Google dominate the online search engine market.
After reading Search Engine Visibility, an Edelman Insights paper by Steve Rubel and others at Edelman Digital, I found both some things that I knew prior to reading this and some things that I was not aware of or had never considered before when it comes to online search engines.
1. What did I learn- Before reading this paper, I previously knew a good amount about search engines, how they work, and that they are a big part of the online community. However, there were several things that broadened my knowledge of search engines after reading this paper. For example, I knew about the concepts behind paid searches, reputational searches, optimized searches and social searches, but I found it interesting the take that PR companies are taking to utilize new social networking technologies in order to fully optimize search engines. One line that I read that stands out is “While some may view this as “sour grapes,” it underscores the democratic opportunity: any content creator can see his/her page rank well on search engines, regardless of prestige. However, a site first has to earn Googleʼs trust.” This is referring to a New York TImes article in which searches for “gaza” when the conflicts there were big in news, were returned with outdated news articles about the happenings there. This statement reflects that with a medium so expansive as the Internet, that search engines are useful tools to get anyone’s voice heard, however there still are flaws with the system and it will take both the efforts of Google programmers, to make sure the most relevant and up-to-date information appears in a search, as well as it is the responsibility of searchers themselves, who have to take some initiative when searching and make sure that they review many of the results to get the most credible sources for what they are searching for.
2. What surprised me- I found the section “Reputational Search in Action” very interesting, because it went into detail on how social media can not only manipulate search results, but can also act as search engines themselves. PR professionals are beginning to utilize social networking sites like Twitter to generate exposure and in turn help them in the competition of getting noticed on search engines like Google and Yahoo.
3. What do I want to know more about- I feel that this paper takes a good and thorough approach to search engines, an furthermore, the effects of social networking on search engines and how PR companies are utilizing social networking technologies to influence search results. As social networking grows in popularity and more companies begin to utilize these marketing and promotional techniques, it will be interesting to see how this will effect online searches.
For this week’s assignment, we were to analyze a study that Adam Vincenzini conducted, where he asked users on Twitter for their definitions of social media in 140 words or less.
Here are a few that I found interesting and why:
Social media means listening carefully and learning to share valuable information that bonds people and builds strong relationships
(I found this interesting because it uses the word listening, where in social media, it is not so much about literally listening, but reading. However, this is equally important. Many people have the perception that social media is about letting your voice be heard, but it is also about hearing, or reading, what others have to say.)
Social media is a revolutionary tool – bringing thoughts & ideas together from every corner of the world and in all facets
(This is a fairly simple yet effective definition. I agree with this, because social media should be utilized in it’s full potential and should work as a learning environment for all involved.)
social media is a way to connect with people around the world & use these thoughts, experiences & conversations within real-life situations
(Finally, I chose this definition because it shows the “real-world” implementations of social media and its benefits to all who utilize it.)
For my own personal definition, I would define social media as this:
Social media provides an opportunity to connect, network, teach and learn in a digital environment to better all parties involved over a variety of technological platforms.
My organization, the office of Student Media at Georgia Southern, put on our first big event at GSU. The First Amendment Free Food Festival was an event where students had to sign away their first amendment rights in order to have access to free food from 23 local vendors. The event drew over 750 people and was a success in getting the point across to not take your first amendment rights for granted.
This is my first post to my blog. This blog was created as a part of Barbara Nixon’s Intro to PR class, however I think I will continue to use it as a tool in my future career as a journalist. My name is Matt and I am the current Editor-in-Chief of http://www.gadaily.com Be sure to check out the site for everything going on around campus as an extension of the George-Anne newspaper.
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