Chapter Notes

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Survival Guide Notes:

Assignment 1 (pp. 15-22)

  • These pages introduced the book and explained what social media was.
  • This section explained what would discussed in the book along with tips on how to navigate the book.
  • It gave a brief introduction about different platforms of social media, explained what blogging, wordpress, and widgets were, along with giving advice for online assistance regarding information found in the book.

Assignment 2 (Ch 4)

  • This chapter was all about how to build, customize and stay up to date with your very own wordpress blog/website.
  • The chapter showed multiple examples of wordpress sites along with giving helpful tips about how to customize your blog.
  • I found this chapter very interesting, because, as an avid worpress user, I found many useful tips of how to utilize my site to the best of my ability.
  • For example, one piece of information that I found particularly interesting, was the section on implementing plugins into your site. This is one aspect of wordpress that I have never utilized and now, with this information I am now able to use wordpress to its full potential.

Assignment 6 (Ch 1-2)

  • Chapter one is about defining your social media strategies.
  • You most decide which social media platforms you want to utilize and map out your strategy.
  • The five strategies that are suggested in this chapter are Service Business Consultant, Author/Media Personality, Entrepreneur/Performer, Publisher/Product Business, and Public Relations Firm
  • Suggestions for the PR Firm strategy include: utilizing blogging and RSS feeds.
  • It is also suggested to utilize social networking and social media newsrooms to connect with your customers.
  • Chapter two is about preparing to break into the social media realm.
  • To do so, you have to develop keywords or tags so you can fully utilize your new social media profiles.
  • The chapter also addresses how to limit your bios and descriptions and how to best utilize all of the information fields that various social media networking sites offer.
  • Part of the chapter also briefly goes into how to plan for the content that you will put into your blog.

Assignment 7 (Ch 3)

  • Chapter three goes into more details about bogging and RSS feeds.
  • RSS or Really Simple Syndication is a way of syndicating (sharing) information across the internet.
  • It is important to understand and utilize RSS feeds when you are creating and using social media technologies.
  • By utilizing RSS feeds when blogging, you can connect to other users as well as get your name and blog out in the information highway as well.

Assignment 8 (Ch 5)

  • This chapter is all about podcasting, video casting and webcasting.
  • A podcast is a series of audio or video files that is distributed over the Internet.
  • What makes podcasting unique is that it can be streamed over the Internet from anywhere.
  • Video casting is or vidcasting is simply a podcast that utilizes video as well as audio.
  • One of the first steps in preparing to create a podcast is to download (or have) an audio editing software.
  • Next you have to have a plan of what you want your podcast to be like. What is the purpose? The objective?
  • Although practically anyone can create a podcast, it is important to remember to be as professional as possible to maintain credibility.
  • The chapter goes on to explain how to edit and upload your podcast so the world can subscribe and listen.

Assignment 9 (Ch 6)

  • This chapter goes into greater detail about social networking sites.
  • It specifically focuses on Facebook and Twitter.
  • In describing these, it goes into detail about how to create profiles, the terminology of these social networking sites (i.e. the wall, pokes, and photo tagging), and tells the benefits of utilizing all of these tools in your social media strategy.
  • Other sites mentioned in this chapter is Twitter and Linkin, as social networking sites designed for working professionals.

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Assignment 1 (Ch. 1-3)

  • Chapter one explained just exactly what groundswell was: A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
  • According to this definition, the groundswell encompasses all of social media (sites like Twitter, Facebook and Myspace) as well as widgets (like Digg and RSS feeds) and new and developing online research sites like Wikipedia.
  • Chapter two continued this discussion about the groundswell, stating how industry professionals seem threatened by it, but explained that it has came to the point where it is no longer about avoiding this social media trend, but embracing it and utilizing it to improve your company.
  • This was specifically related to the PR industry, discussing the importance of using social media platforms as well as widgets and other free online networking tools.
  • The chapter goes on to discuss different types of examples of groundswell and how these can be utilized for a business or company.
  • For example, one section focused on RSS feeds, told what they were (ways to link stories from your site to post on others, including social media networks like Facebook) and told how to use them for your company.
  • Chapter 3 dives deeper into the implementation of companies utilization of these groundswell technologies.
  • This chapter displayed data on Americans use of groundswell technologies.
  • Although the data is most likely out of date, since the data was recored in 2007, the study showed that, out of all other groundswell technologies, the majority of Americans (29%) watched online videos of other users on sites like YouTube.
  • Chapter 3 also displayed the Social Technologies Ladder, which broke down the differences in the different levels of social technology users, with inactives (people who do not use social technologies whatsoever) being at the bottom of the “ladder” and creators (people who publish blogs, web pages, write online articles, upload videos, etc.) are at the top.
  • This chapter also mentions “alpha moms,” who are women that are comfortable with technology, interested in parenting and have above-average incomes.
  • Many companies, like Nintendo, Cadillac and Kimberly-Clark, are targeting this demographic.
  • The chapter closed with a breakdown of why people use groundswell technologies.
  • The chapter listed several reasons for this, including keeping up with friendships, making new friends and the validation impulse (see pages 60-61 for the full list.

Assignment 2-3 (Ch. 4-9)

  • Chapter four is all about strategies of how to get involved with groundswell.
  • This chapter also touched on ways that you or your company can become involved or get involved with groundswell
  • POST is the four-step program to get involved with groundswell.
  • It stands for people, objectives, strategy and technology.
  • People asks what are your customers ready for?
  • Objectives asks what your goals are?
  • Strategy asks how do you want your relationships with your customers to change?
  • Technology asks what applications you should build?
  • Chapter five is all about adapting to your audience and knowing what they want
  • This chapter also talks about how to optimize search engines and find out about your customers through social networking and adapt to their needs.
  • Chapter six is about the differences in marketing and groundswell.
  • It also discusses techniques that professionals can use to market themselves using groundswell.
  • One of these is using viral videos. These can be used to get your company’s name out in a fun and creative way.
  • CHapter seven is all about energizing.
  • Energizing is a powerful way to boost your business.
  • This entails word of mouth which is: believable, self-reinforcing and it’s self-spreading.
  • Energizing the groundswell means tapping into the power of word of mouth by connecting with and turning on your most committed customers.
  • Chapter eight is about helping your business by helping the groundswell.
  • This chapter also talks about how groundswell g=can lead to support by utilizing social networking sites like Twitter.
  • Chapter nine is about embracing groundswell and utilizing it to the best of your ability.
  • It also touches on mustering up the humility to listen and tap into the skill to take what you’ve heard and make improvements.

Assignment 4 (ch. 10-12)

  • Chapter ten is about how utilizing the groundswell can benefit your business, bringing it to new heights.
  • Businesses need to utilize social media technologies in order to outreach to their consumers and give their customers a “voice.”
  • This chapter also showed how to not succeed when using the groundswell.
  • One example was a company who started a blog but did not update it for eight months.
  • This proves ineffective when trying to outreach their consumers, because they are not constantly updating the blog like they originally set out to do.
  • Chapter eleven is about how to utilize the groundswell when it comes to your employees.
  • Internal groundswell techniques include listening, talking, energizing, supporting and embracing.
  • To be successful when it comes to internal groundswell techniques, the management and “higher ups” of your company have to be on board and want to make the effort to incorporate the groundswell.
  • The secret to thriving when it comes to the internal groundswell is culture.
  • Chapter twelve is about the future of the groundswell.
  • The groundswell is very revolutionary and should be utilized by companies.
  • It is cheap and effective and there are more developments with the groundswell on almost a daily basis.
  • The main problem with groundswell right now is that not enough people are getting involved with it.
  • It is important that as the groundswell develops, that companies and the general public becomes more and more involved.


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